When the Penang Monthly team approached us to revamp the design of the magazine, they had already garnered a base of readers who had familiarised themselves with the tone, look and feel of the magazine—after all, it has been in existence for more than 10 years.
With the magazine’s long-term goal of expanding readership, especially among younger audiences, we saw this as a chance to emphasise the “Penang” in Penang Monthly. We hope to create an ownable style and identity that not only reflects the thought-provoking, cerebral content, but also the culture, energy and warmth of Penang. What you are looking at today is the culmination of over a year of discussions, dialogues, iterations and collaboration that started with the question: How do we visually convey Penang through the lens of Penang Monthly?
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