FOR A PENANG foodie who is always in need of the occasional kick in between dry meetings on long weekdays, a snack would fill the lull; and we don’t always need an excuse to snack. Wherever Malaysians go, the craving for something spicy or tangy follows. And whenever we can, we share our love for it.
Sambal belacan, for instance, has turned heads and tickled our taste buds with its unique mix of fishy, spicy and umami zing. There are many who must pack their trusted bottle of sambal belacan wherever they travel—my father would request for the coveted sauce even at lavish Western restaurants.
But we all know Penang has more to offer than just spice. It is all about snack-sized delights that Penangites and tourists alike love to bring back as souvenirs. With the need to entice more snack lovers across the board, Penang’s snack industry bears opportunities to integrate creative marketing techniques such as packaging with strategic partnerships and, of course, social media coverage.
