Empowering Penang’s MICE industry

By Regina Hoo

October 2017 FEATURE
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More than just building the expanding industry, the Penang Convention & Exhibition Bureau works hard at engaging business events players in the state.Penang has been experiencing steady growth in business events over the past decade. Data gathering and industry analysis conducted by the Penang Convention & Exhibition Bureau (PCEB) reported in January this year that Penang hosted 1,251 business events in 2016, with an estimated economic impact reaching as much as RM808mil.The bureau, which was established in 2016 to develop...

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Regina Hoo

is the deputy editor of Penang Monthly.

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