Making tourism lasting

By Jeffrey Hardy Quah

October 2013 ADVERTORIAL
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If we value tourism, we have to study it scientifically to make sure we can develop it, and not destroy it instead. USM’s Sustainable Tourism Research Cluster is at the forefront of tourism research.Prof Badaruddin Mohamed remembers a time when few people were interested in the phenomenon of tourism, or at least tourism research.“In 1990, the number of PhD holders in tourism was very, very small,” said the professor in Tourism Planning at USM’s School of Housing, Building and Planning....

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Jeffrey Hardy Quah

is a freelance writer and editor.