Pictures by Capital FM.
It is Malaysia’s only English radio station for women, and in March this year, Capital FM, which has 121,000 listeners weekly, ventured north to Penang (previously it could only be heard in the Klang Valley). But what exactly does a radio station for women broadcast? One might imagine fashion, beauty, celebrities and cosmetics. Think I’m stereotyping? Just flip open a magazine for women and you’ll see.
Stereotypes aside, obviously there’s so much more women are interested in. According to Star Radio Group chief operating officer Kudsia Kahar, it’s no easy task catering for women from all walks of lives – from pencil pushers to housewives to powerhouse ladies.
And perhaps what is rather surprising is for a radio station for women, men are tuning in in huge numbers. We catch the ardent Kahar on the telephone for an interview, and she reveals this and more.
