As Travellers Get Smart, Hoteliers Have to Get Smarter

As Travellers Get Smart, Hoteliers Have to Get Smarter

The travel business has been revolutionized, bringing pressures and opportunities to hoteliers and travelers alike. WIT, a travel news portal supported by Penang Global Tourism, will try to bring Penang’s hoteliers up to date at a workshop in July at China House.

Photo: Clay Gilliland.

“How did you book your hotel?” I asked a Penang friend visiting me in Singapore.

“Oh, I checked Agoda, but you know what? Their rates aren’t the best anymore,” she told me. “I used TripAdvisor, and then I found another app which gave me better rates than anywhere else.”

And so goes a typical conversation among travelers these days.

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