Bleisure Travel: A Highly Promising Tourism Sector for Penang
By Vikneswaran Nair
BUSINESS AND LEISURE travel, also known as bleisure, is where a person travels for work but also takes time to enjoy the destination for leisure activities. This usually involves business travellers who extend their trip for a personal getaway. This hybrid type of travel has become increasingly popular after the Covid-19 pandemic as it feeds the general public’s desire to travel while allowing individuals to maximise the use of their time and expenses. With the popularisation of work-from-home during the...
Subscribe to our e-archive to read our older articles.