Bleisure Travel: A Highly Promising Tourism Sector for Penang

By Vikneswaran Nair

April 2023 FEATURE
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BUSINESS AND LEISURE travel, also known as bleisure, is where a person travels for work but also takes time to enjoy the destination for leisure activities. This usually involves business travellers who extend their trip for a personal getaway. This hybrid type of travel has become increasingly popular after the Covid-19 pandemic as it feeds the general public’s desire to travel while allowing individuals to maximise the use of their time and expenses. With the popularisation of work-from-home during the...

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Vikneswaran Nair

is the President and Professor of Sustainable Tourism at DISTED College, Penang. He strongly advocates for responsible tourism and is currently the vice president of the Malaysian Ecotourism Association.

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