Bleisure Travel: A Highly Promising Tourism Sector for Penang

By Vikneswaran Nair

April 2023 FEATURE
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BUSINESS AND LEISURE travel, also known as bleisure, is where a person travels for work but also takes time to enjoy the destination for leisure activities. This usually involves business travellers who extend their trip for a personal getaway. This hybrid type of travel has become increasingly popular after the Covid-19 pandemic as it feeds the general public’s desire to travel while allowing individuals to maximise the use of their time and expenses. With the popularisation of work-from-home during the...

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Vikneswaran Nair

is President of DISTED College, Penang and Professor of Sustainable Tourism at Wawasan Open University, Penang. He is also the president of the Malaysian Ecotourism Association.