The Young Are Emerging as the Sustainability Generation

By Ang Kai Jie

February 2023 FEATURE
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ACCORDING TO Deloitte’s 2022 survey, millennials and Gen Zs cite climate change and environmental degradation as one of their top concerns. More than 90% of those interviewed are making at least some effort to reduce their impact on the environment, with actions such as using reusable products, buying secondhand and recycling.[1] They are also more likely to make decisions driven by values and principles, such as conscious living and caring for the environment.Penang’s recycling rate is close to 50%[2] –...

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Ang Kai Jie

is a financial controller by profession and an environmentalist by passion.


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