The Paradox of Tourism Growth in Post-Covid Penang

By Vikneswaran Nair

November 2022 COVER STORY
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THE OUTBREAK OF Covid-19 exposed the Visit Malaysia 2020 campaign to significant risks. Three months into 2020, it was cancelled. Subsequent prohibitions on mobility and travel during the four phases of the Movement Control Order (MCO) further contracted the tourism industry in Malaysia and globally.The negative impact on airlines and hotel businesses appears to have recoiled the industry by three decades. So, is that all bad news? What is the silver lining in this experience? How do we adapt favourably...

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Vikneswaran Nair

is President of DISTED College, Penang and Professor of Sustainable Tourism at Wawasan Open University, Penang. He is also the president of the Malaysian Ecotourism Association.