Missing the Days of Lo-tech Advertising

July 2022 PHOTO ESSAY
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A good meal being guaranteed.
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Years ago, a conversation with a friend speculated that in years to come, if it hasn’t already happened, children will likely associate an apple not with the fruit, but with the iPhone. Such is the power of digital advertising. In visuals and videos produced today, clichés are coloured over to look classy and hyperboles are casually announced. Businesses in the 1960s, without the distraction of animation, relied on somewhat impressive, and sometimes borderline improper, use of wit and tongue-in-cheek humour...

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