MALAYSIA’S FILM INDUSTRY has great economic potential. Between 2012 and 2019, the total gross collection for both local and foreign movies shown at local cinemas increased from RM607.7mil to about RM1bil; this is indicative of a box office growth of nearly 78%, according to the National Film Development Corporation Malaysia (FINAS). But with Covid in 2020, the country’s box office revenue plummeted by about 88.4% due to temporary closures of cinemas and movie theatres (Figure 1). Cinema admissions last year...
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is a senior analyst at Penang Institute. She holds a Ph.D. in Environmental Economics. Her research interests include agri-environmental economics, climate change, green economics, poverty and income inequality, and policy analysis.