Online Shopping in Numbers

By Yap Jo-Yee

November 2021 STATISTICS
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MALAYSIA’S INTEREST IN online shopping waxed and waned over the period of the pandemic. Combining this with household income data from the Department of Statistics Malaysia, patterns in e-commerce preferences across the Malaysian states have been studied and are presented below.Data obtained from Google measure the amount of searches for a particular term or topic. In this case, the terms of interest are some popular e-commerce platforms: Carousell, Lazada, Mudah.my, Shopee and ZALORA. Search volume is indexed at 100, to...

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Yap Jo-Yee

is a research analyst at Penang Institute whose interests range from development issues to behavioural economics. Her latest goal is to use ggplot2 without Google’s help.

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