A Brief Explanation of Content and Algorithms on Social Media

By Moe Nasrul

November 2021 FEATURE
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YOU ARE SITTING at your computer reading about an 8-year-old earning millions on YouTube, while another 20-something-year-old just became the next international sensation on TikTok. “How does it all work?", you wonder.Social Media is NOT the InternetTo understand how content goes viral, it is important to realise that social media is NOT the internet. It is essentially still a website that needs to maintain an online presence, or what is known as “Domain Authority” or Page Rank; this is also...

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Moe Nasrul

was a former Marketing & Artiste Manager for artistes such as De Fam, Kyoto Protocol, and Dato' Siti Nurhaliza. He is currently the Digital Marketing Specialist for Digital Penang.


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