The Swelling World of the Influencer
By Kelvyn Yeang
November 2021 FEATURE
INFLUENCER CULTURE HAS become a major phenomenon. Scroll through your Instagram feed and most likely for every third photo you see, a “sponsored post” will appear right after, carefully created and personalised to whet your appetite.The influencer market is distinct though, from celebrity endorsements that are massive in scale and reach; for example, when McDonald’s and the K-pop band BTS teamed up this May to launch the BTS Meal, fans flooded the outlets nationwide to snap up the band’s signature...
References
Kelvyn Yeang
Proficient in multiple creative disciplines, Kelvyn Yeang is a musician by night and media content creator by day. When he is not writing, designing, or creating, Kelvyn wanders the streets of George Town in search of a good story and a cup of coffee.
