Penang’s Tourism Players Needing All the Resourcefulness They Can Muster
By Regina Hoo
“PIVOT” is a fashionable term in tourism these days. It suggests a need for recalibration as local players scramble to appeal to a different market segment – this time to Malaysia’s domestic visitors.“Penang was built by merchants and entrepreneurs who’ve always found ways to survive and thrive under challenging circumstances. That creativity and resourcefulness should come in handy during this time,” says Yeoh Siew Hoon, the founder of Web in Travel, Asia’s leading digital travel media and events platform.Staycations are...
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