THE CREATIVE INDUSTRIES as defined by the UK's Department for Culture, Media and Sport (DCMS) are “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”.
Malaysia’s National Creative Industry Policy (DIKN) which draws on DCMS’s definition of creative industries identifies 14 sub-sectors, dividing them into three distinct categories: Multimedia, Cultural Arts and Cultural Heritage (Table 1).
