Rebranding Traditional Chinese Medicine
By Enzo Sim
December 2019 EYEING ENTREPRISES
Just shy of 90 years old is Cheng Woh Medical Hall, located along Lebuh Campbell in George Town. It was established in 1933 by Guangzhou native Lee Pak Fong, who left his hometown in Mainland China for Malaya in 1891.Unlike most Chinese medicinal halls in Penang, where physicians provide consultation and diagnosis, Cheng Woh operates as a supplier of all sorts of Chinese traditional herbs and herbal remedies. According to Lee Xi Wen, Cheng Woh’s fourth generation proprietor, one of...
Enzo Sim
is a Mass Communications graduate who has an unwavering passion towards international relations, history and regional affairs of Southeast Asia. His passion has brought him to different Southeast Asian capitals to explore the diverse cultural intricacies within the region.
