Pesta Pulau Pinang - An Unexpected and Popular Legacy

By Tho Mun Yi

November 2018 FEATURE
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The bright lights of Pesta Pulau Pinang.
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Pesta Pulau Pinang was the brainchild of Tun Dr Lim Chong Eu, Penang’s chief minister from 1969 to 1990. It began in 1970 as part of an effort to create a healthy environment for businesses during a period of high unemployment and an uncertain economic climate. The carnival-like event showcased consumer goods and business items and was held during the year-end school holiday period.In the early days, there was no fixed location for Pesta. It was held at places such...

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