Social media can be defined as any instance of electronic communication where netizens create online communities to disseminate information, videos, visuals or personal messages – just to name a few. Through the advent of mobile technology, accompanied by the advancements of communication, social media is by far the most pervasive technology that humankind has ever encountered, with over 20.65 million users in Malaysia itself.
To better explore the conditions of social media usage among Penangites, a survey was conducted for a period of three weeks from July 12 to August 2, 2017 involving a total of 270 respondents from three different age ranges – namely below 20, 20 to 29 and finally above 29, each comprising 90 respondents respectively.
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