The Travel Industry Awaits Smart Local Apps


Information technology is radically changing everything, and this includes the travel industry. Penang will do well to catch up and innovate.

Technology has enabled the discovery of previously hidden places, as Lionel Yeo of Trip Advisor pointed out during his talk at Echelon Malaysia’s Travel Tech Track earlier this year. From hardware to IoT, fintech and travel, entrepreneurs find the relatively low-cost base of Penang attractive for starting new businesses. The state has become one of the world’s top-rated places for digital nomads, just as it was the place in the 1970s and 1980s for soul-searching hippies.

During Travel Tech Track run by WIT, a community for those passionate about travel technology, distribution and marketing, travel entrepreneurs as well as hoteliers trying to find a foothold in the complex distribution and marketing landscape met to share their stories.

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