What is it about social media that turns us so easily into converts and addicts?
This is not a difficult question to answer, really. It is immediate; it provides a sense of control and participation; and it allows for quick self-expression. In short, it makes us feel important and engaged – logged in. What’s more, you are quickly convinced that holdouts – those who continue to resist using social media – are going to lose out.
Of course, the affordability is key as well. The apps are practically free to use, once you have a smartphone or a computer.
And once you start, your curiosity is aroused at the possibilities on offer of connecting, of exploring and of making an impact with little effort.
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