The Saree Merchant

loading Ashok Kumar Poduval.

Whether you fancy billowing silks, crisply starched cottons or intricate thread work motifs, a visit to a saree shop is most certainly a sensory treat, as you find yourself surrounded by thousands of yards of hand-loomed artistry.

And while these days it is becoming more and more difficult to find women who wear sarees to work and even to social events, the tide certainly turns come wedding season. The process of shopping for a bridal saree and wedding trousseau involves a gamut of decision makers from both parties, and often the person who maintains the peace and ensures a smooth shopping experience is the saree shop proprietor himself.

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