Over the past decade, the number of tourist arrivals to Malaysia has shown a gradual increase (Figure 1). Although the total number of visitors dropped by about 6% in 2015, it recovered gently by 4% in 2016. In 2017 Malaysia aims to attract 31.8 million to its shores, contributing RM118bil worth of tourist receipts1.
The top 10 tourist generating markets to Malaysia in 2016 were Singapore, Indonesia, China, Brunei, Thailand, India, South Korea, the Philippines, Japan and Australia (Table 1). Among these countries, tourist arrivals from India, the Philippines, Japan and Australia registered negative growth with a reduction of 11.6%, 24.8%, 14.4% and 22.4%, respectively, while the rest had positive growth in 2016 compared to 2015.
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