A Man with a Mission

loading Sundaram’s factory at Alma, Bukit Mertajam.

For SK Sundaram, the man behind Raviraj, the key to success is winning the hearts of employees and leading a balanced life.

Cashflow. Customers. Staff.

These are the three critical factors an entrepreneur has to manage, according to SK Sundaram, CEO of Raviraj.

From its humble beginnings as a kacang putih stall in 1940 to a small retail outlet selling lentils and pulses in Lebuh Pasar in George Town in 1960, to its current retail arm in Lebuh Pantai, Raviraj has been transformed into a global presence employing a staff of 165 selling dairy products and spices. “We have 5,200 customers,” Sundaram says, “equally divided between our dairy and spices businesses. We export ghee to the Middle East, Maldives, Mauritius, Brunei, Thailand and Korea.”

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