For those who missed the colourful brochures, advertisement banners and opening of the 1Malaysia Contemporary Art Tourism (MCAT) Festival 2011, it was an art festival held on September 1–30 in Penang to promote contemporary Malaysian art among high-yield tourists. The idea was beautiful; using daring, cutting-edge Malaysian art to showcase a new and shiny image of “Malaysia, your new art destination”.
It is a shame it turned into such a failure in practice.
Perhaps “failure” is too strong a word; maybe there was a significant increase in tourism in September, there were certainly plenty of great held on the little streets of George Town.
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