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Creative cities attract creative people. But without creative people with innovative ideas in the first place, how is a city to become creative? This may sound like an insoluble Catch-22 situation, but the solution may be simpler than you think.

Cities are now touted as engines of growth. As such, city mayors are going the extra mile to make their cities attractive not only to local residents, but also to visitors.

An important tool to make a city attractive is through city branding. In the past, the popular catchphrase to use was “Garden cities”, following the publication of Garden Cities of Tomorrow written by Ebenezer Howard about a century ago.

In the last decade or so, the catchphrase has been “Creative cities”. Besides being clean, green and safe, creative cities are defined as having a live-and-let-live atmosphere where people can enjoy cultural and lifestyle choices.


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