The digital world belongs to the young

loading At a Youth Jam event, held to offer activities for youths while promoting the online Youths Today platform.

At only 24, Jazz Tan already runs a youth development company with an online events platform that has over 20,000 subscribers. Reaching out to young people, she says, requires learning to use technology the way they use it.

Jazz Tan runs a successful youth development, events management and social media marketing company. As its founder and chief executive, she is the oldest among its 20 staff members, who are either fresh out of college or students on a part-time job. Tan is 24.

The youthful profile of her company did not come by chance. It was meant to be this way because her work is wholly targeted at young people. “The youth mindset is very, very different – especially with such widespread Internet access now,” she says. “Young people are exposed to many more things and at a much faster rate than ever before.”

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