107.6FM – Finally a radio station for women in Penang

loading

It is Malaysia’s only English radio station for women, and in March this year, Capital FM, which has 121,000 listeners weekly, ventured north to Penang (previously it could only be heard in the Klang Valley). But what exactly does a radio station for women broadcast? One might imagine fashion, beauty, celebrities and cosmetics. Think I’m stereotyping? Just flip open a magazine for women and you’ll see.

Stereotypes aside, obviously there’s so much more women are interested in. According to Star Radio Group chief operating officer Kudsia Kahar, it’s no easy task catering for women from all walks of lives – from pencil pushers to housewives to powerhouse ladies.


To read the rest of the article and to access our e-Archive, subscribe to us for RM150 a year.



Related Articles

FEATURE
Jul 2011

George Town Festival 2011 Highlights

The George Town Festival is back in a big way.

FEATURE
Nov 2017

The Art of Developing Balik Pulau

The once-sleepy village is abuzz with new attractions.

FEATURE
Mar 2010

Welcoming the old and disabled to Penang

For all of Penang’s tourist attractions, the lack of accessibility for disabled tourists is troubling.

FEATURE
Oct 2017

Know Your Saree

Weaving techniques and embellishments are reflective of the local micro-culture.