Regional healthcare holds great potential, and Penang is well located to continue benefiting from it.
Medical tourism, or health tourism, is defined as the travel of people to a foreign country for medical treatment. In an estimation by Nikkei Asia, the worldwide medical tourism market will reach US$55bil, (RM206bil) in 2015, and will continue to enjoy an annual growth of 20%1.
Interestingly, Malaysia recognised very early that medical tourism is a very promising and lucrative part of the overall tourism industry. This inflow of people seeking treatment into the country is estimated to continue growing, and Penang is presently the destination for more than half of these healthcare travellers.
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