Penang’s Tourism Players Needing All the Resourcefulness They Can Muster

loading The Cheong Fatt Tze Mansion at dusk. Photo: The Cheong Fatt Tze Mansion.

“PIVOT” is a fashionable term in tourism these days. It suggests a need for recalibration as local players scramble to appeal to a different market segment – this time to Malaysia’s domestic visitors. “Penang was built by merchants and entrepreneurs who’ve always found ways to survive and thrive under challenging circumstances. That creativity and resourcefulness should come in handy during this time,” says Yeoh Siew Hoon, the founder of Web in Travel, Asia’s leading digital travel media and events platform. Staycations are the current fad, and by the look of things, it might be here to stay, at least until it’s safe ...

To read the rest of the article and to access our e-Archive, subscribe to us for RM150 a year.

Related Articles