THE WELLNESS INDUSTRY globally is booming. As evidence mounts surrounding the different ways in which lifestyle affects health, more people are looking at diet, exercise and stress reduction to maintain their physical and mental health, and their quality of life. Where there is a trend, there is usually a market opportunity, and the industry association Global Wellness Institute (GWI) has estimated wellness to be worth 5% of global economic output. The industry includes everything from spas and healthy eating to gyms, but one of the fastest growing areas is wellness tourism. The wellness tourism market was worth USD639bil in 2018, ...
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