COPYWRITING IS VERY much part and parcel of the advertising industry in that it creates messages that sell. But the terminology is fast changing: “The prevalence of social media has greatly influenced people’s spending power. They don’t just rely on advertisements any longer, but rather base their purchasing decisions on the information and reviews found online, which is why today my copywriters are called writers instead. Besides ads, they are also able to write scripts for radio commercials, and even magazine features,” says Kenny Song of Ken Ray Communications, an established Penang-based advertising agency.
Design Attracts, Copy Sells
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