Rebranding Traditional Chinese Medicine

loading Cheng Woh Medical Hall is a supplier of all sorts of Chinese traditional herbs and herbal remedies.

Just shy of 90 years old is Cheng Woh Medical Hall, located along Lebuh Campbell in George Town. It was established in 1933 by Guangzhou native Lee Pak Fong, who left his hometown in Mainland China for Malaya in 1891. Unlike most Chinese medicinal halls in Penang, where physicians provide consultation and diagnosis, Cheng Woh operates as a supplier of all sorts of Chinese traditional herbs and herbal remedies. According to Lee Xi Wen, Cheng Woh’s fourth generation proprietor, one of the key principles the shop has been abiding by – and which has kept the business running all these years ...


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