In 2014, MyTeksi was launched in Penang. The company aimed to improve the safety and convenience of taxi rides, and by partnering with taxi companies, it was seen as an effort to revive the taxi industry.
It did – MyTeksi raised taxi bookings in Penang by 500% within five months. Grab, which evolved from MyTeksi, and Uber followed, with their services priced far lower than normal taxi rides and riders could make bookings with a few simple taps and view prices along with the driver’s details.
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