Naming Modern Means of Mass Transport


In the age of speedy technological innovations, thinking up names for totally new things that are not created by Mother Nature but by this innovative ape we call Man has been an exciting process. The “telephone”, the “telegram” and the “television” are some easy cases in point.

Some creations are tied so closely to the maker that the brand and the product become synonymous – at least in certain contexts. I remember thinking that Colgate and toothpaste were the same thing. And until today, I am still not sure if a cup of Ovaltine is a chocolate drink or something essentially different from the generic item. For that matter, Nestum is Nestum, not any old cup of boiled crushed grain. Impressive cases of effective marketing, no doubt.

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