It makes good business sense today to “go halal”. But managing expectations and perceptions is always a challenge.
For eight years now, the Penang International Halal Hub (better known as Halal Penang) has been setting the trend for the halal industry both domestically and beyond. More than half a billion ringgit worth of investments has flowed into the state’s halal industry since 2008, leading the state government to convert prime industrial land in Bukit Minyak into the Penang Halal Industrial Park.
Datuk Abdul Malik Abul Kassim, Halal Penang chairman and state minister for Islamic Religious Affairs, Domestic Trade and Consumer Affairs says that the most common misconception about halal is that it’s just about food.
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