Reader Survey

1. What is your role ?
a. Distributor
b. Reader
c. Advertiser
d. Penang Institute employee

2. What do you think of our RM10 retail price ?
a. Reasonable
b. Too high
c. Too low

3. What do you think of our subscription price (RM6 per copy for annual subscription and RM 5 per copy for 2 year subscription, includes postage) ?
a. Reasonable
b. Too high
c. Too low

4. What do you think of our magazine cover ?
a. Great
b. Needs to be more interesting
c. No comment

5. What do you think of the relevance of our content ?
a. Excellent
b. Good
c. Needs improvement: please state

6. What improvements can we make ? (tick all that apply):
a. More property research
b. More industry research
c. More economics articles
d. More political commentary
e. More history
f. More articles on art and culture
g. More national news and commentary
h. More on heritage
i. More on food and travel
j. More on business and investment opportunities
k. More on careers and job market
l. More on environment
m. Have a Bahasa Malaysia edition
n. Have a Mandarin edition
o. Have a Tamil edition
p. Other (please state):

7. Age
a. Below 25
b. 25-30
c. 31-40
d. 41-50
e. 51-60
f. 61 and above

8. Educational attainment
a. Secondary
b. College / University degree
c. Masters / PhD
d. Professional

9. Job title
a. Student
b. Employee / Supervisor / Executive
c. Manager
d. Executive management (Director, CEO CFO, CIO, self employed, etc)
e. Retired
f. Full-time carer (housewife, househusband)
g. Consultant

10. Industry
a. Hospitality, food and beverage
b. Transport and logistics
c. Finance, insurance and accounting
d. Medical, medical services, medical devices
e. Law and judiciary
f. Property and construction
g. Education, research, academia
h. Public sector and civil service
i. Conglomerate
j. Commodities
k. Publishing
l. Manufacturing
m. Trade
n. Non-profit, NGO
o. Music, arts
p. Marketing, advertising, public relations, events
q. Not applicable
r. Other

11. Average number of business trips per year
a. None
b. 1-3
c. 4-6
d. More than 6

12. Average expenditure per business trip per person
a. Below RM1000
b. RM1000-4999
c. Above RM5000
d. None

13. Leisure travel/holidays per year
a. None
b. 1-3
c. 4-6
d. more than 6

14. Expenditure per trip per person
a. Below RM1000
b. RM1000-4999
c. Above RM5000
d. None

15. How many number of properties do you own?
a. None
b. One
c. More than one

16. Do you own the property you live in or do you rent?
a. Own
b. Rent

17. If you own property, is it for investment or self use?
a. Investment
b. Self use
c. Both

18. Do you/would you like to invest in overseas/outstation properties?
a. Yes
b. No

19. Marital status
a. Single
b. Married
c. Divorced/Widowed

20. Household size
a. 1-2
b. 3-5
c. More than 5

21. Average household income per month
a. Less than RM5,000
b. Above RM5,000
c. Above RM10,000
d. Above RM20,000
e. Above RM30,000
f. Above RM50,000

22. How many cars in your household ?
a. 0
b. 1-2
c. more than 2

23. How did you hear about Penang Monthly magazine, where have you seen us ? (please tick all that apply)
a. Bookstore
b. Referral (word of mouth)
c. Internet advertisement
d. Through work/business interest
e. Penang Institute
f. Magazine advertisement
g. My company subscribes
h. Expo/fair
i. Through government agency, NGO
j. Other (please state):

24. What is your preferred magazine subscription method:
a. Cheque
b. Credit card
c. Online
d. Mobile application
e. I prefer to buy my magazines from the store

25. What is your country of residence?
Malaysia
Singapore & Hong Kong
UK
USA
Europe
Other please state

26. Are you a subscriber?
Yes
No

27. If you are not a subscriber, please tell us why

Please enter the 'numbers' generated in the box above.

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