Empowering Penang’s MICE industry

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More than just building the expanding industry, the Penang Convention & Exhibition Bureau works hard at engaging business events players in the state.

Penang has been experiencing steady growth in business events over the past decade. Data gathering and industry analysis conducted by the Penang Convention & Exhibition Bureau (PCEB) reported in January this year that Penang hosted 1,251 business events in 2016, with an estimated economic impact reaching as much as RM808mil.

The bureau, which was established in 2016 to develop the state’s meetings, incentives, conventions and exhibitions (MICE) industry, coordinates all MICE activities in Penang. “We provide expert assistance to organisations and MICE planners at every step of the planning,” says CEO Ashwin Gunasekeran.


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