What's Your Penang?

loading

Penang Global Tourism’s new international campaign launched in the Lion City.

A LONG TIME AGO, I was standing on a London tube platform watching rats scurry under the rails. Something caught the edge of my eye, a vaguely familiar beach scene on a giant billboard where the shapes of the rocks and the hills all triggered off tiny electric currents in me. I looked up and realised that the expanse of tropical paradise stretched along the grimy tunnel was part of a tourism campaign for Penang.

Golden beaches, turquoise sea and blue skies, all the prerequisite visual clichés stared back at me. I remember feeling rage quickly descend. “This is a lie! This is a lie!” I wanted to hysterically scream at commuters.


To read the rest of the article and to access our e-Archive, subscribe to us for RM150 a year.



Related Articles

FEATURE
Mar 2017

Making the Needs of Employees and Employers Meet

The Penang Skills Development Centre transforms Penang's workforce.

FEATURE
Aug 2017

Walking a Street of Art

Each painting tells a story at Bagan Luar's back alleys.

FEATURE
Dec 2016

Air Itam: So Busy. So Beguiling.

The enchanting – and ever expanding – township has apace and charm of its own.

FEATURE
Sep 2011

Optimistic Economic Outlook For Penang and Malaysia

Penang’s and Malaysia’s economy is heavily tied to the global economy, but prospects remain strong.