George Town's DNA is its People

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George Town’s balancing act between progress and preservation hinges on creating a unique identity for the city. But how do you capture the DNA of a city and turn it into a tangible, recognisable concept? This was the question communication designer Sali Sasaki asked eight young designers who attended her Design DNA workshop during the George Town Festival.

Sali Sasaki arrives where we had arranged to meet, beams at me and then frowns ever so slightly at the decor around us.

“I think I much prefer this place in its old location – it had a much cosier ambience and a lot more character,” she muses. And then she proceeds to rattle off a list of her favourite cafes, restaurants, heritage inns, nooks and crannies in George Town that would put the average Lonely Planet-toting visitor to shame.

As it turns out, Sasaki is a regular visitor to George Town and has spent endless hours trawling through the streets, lanes and alleyways in search of inspiration for her work as a communication designer, researcher and writer specialising in cities and cultural development.


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